All the services are now fully restored and platform operations are back to normal.
Posted Oct 21, 2025 - 09:57 UTC
Update
The issue on the AWS side has been resolved. The URL Shortening service is still not full restored and customers are advised to use full url in their messages. Our engineering team is working to fully restore the service and ensure normal operations are resumed.
Next Udpate: 10AM UTC
Posted Oct 21, 2025 - 06:03 UTC
Update
The issue on the AWS side has been resolved. Our engineering team is working to fully restore the service and ensure normal operations are resumed. Next Update: Further updates will be provided shortly.
Posted Oct 21, 2025 - 00:41 UTC
Update
Service degradation on the Salesforce side is causing a delay in delivery sync Next Update: We will provide an update as soon as more information becomes available.
Posted Oct 20, 2025 - 19:33 UTC
Update
The AWS issue has still not been resolved. Our engineering team has implemented a temporary fix, which will enable sending messages, but the credit balance may still not reflect correctly as the underlying billing component issue is yet to be resolved pending AWS full service restore. The URL shortening is still not restored; please use the full URL. The URL shortening issue is also pending resolution as it is depending on AWS full service restoration. Customers are advised to use the full URL.
Posted Oct 20, 2025 - 16:48 UTC
Update
AWS is continuously investigating and resolving the issue on their end. Meanwhile, our engineering team is working on a fix to restore the message-sending functionality. Next Update: We will provide an update as soon as more information becomes available.
Posted Oct 20, 2025 - 15:23 UTC
Identified
Due to an ongoing outage at AWS. Billing Component and URL Shortening Services are currently impacted across all regions.
Impact: Customers may not be able to see updated credit balance and face issues when sending any messages or running campaigns.
Our support team closely monitoring the updates from AWS. Customers are advised to avoid sending messages or initiating any campaigns till further updates from our end.
Duration of Outage Started At: 20 October 2025, 7:11 AM UTC
Posted Oct 20, 2025 - 10:43 UTC
This incident affected: SMS Magic Australia Data Center (Message Delivery Service), SMS Magic Europe Data Center (Message Delivery Service), and SMS Magic US Data Center (Message Delivery Service).